Aye M. Moah

20 Crystal Street 2nd Floor
Melrose, MA 02176
617.921.1955 twitter: @ayemoah


Product Designer (January 2010 โ€“ Current)ร‚ย Carbonite Boston, MA

  • Carbonite is a simple, automatic online backup service with over 650,000 paying customers.
  • Currently redesigning home page.
  • Redesigned purchasing and renewing subscriptions process.
    • Improved usability by creating a clear path to completion.
    • Created wireframes and clickable prototypes.
    • Produced screen flow to cover all possible scenarios.
    • Tested the usability of the process flow with clickable prototypes.
    • Guided visual design direction.

User Experience Engineer (April 2009 โ€“ December 2009)ร‚ย Choicestream Cambridge, MA

  • ChoiceStream generates dynamic, personalized display ads and product recommendations for retailers.
  • Primary responsibilities are user experience design and development for internal and customer facing advertising products.
  • Designed and developed self service ad manager interface using jQuery and integrating with Ruby on Rails backend.
  • Designed experiment interface that allows implementation consultants to easily configure multivariate experiments for recommendation algorithms and advertisements.
  • Presented at Boston UPA 2009

Senior User Interaction Designer (October 2008 โ€“ April 2009) Mzinga Burlington, MA

  • Mzinga provides software that allows client companies to build and manage their online communities.
  • Primary responsibilities include improving usability in existing service offerings and designing the user interaction for a productized community package.
  • Redesigned forums.
    • Improved usability by displaying only relevant actions, encouraging users to add more content by removing barriers to posting, and fixing navigation so that users no longer feel “lost.”
    • Created novel and intuitive pagination system for tracking unread pages within a thread.
    • Improved visual design.
  • Designed admin interface for productized package.
    • Removed/hid options that did not impact end user experience, streamlined the rest (from 250 to about 25), made the layout intuitive, and set sensible defaults whenever possible.
  • Designed Social Intelligence Analytics.
    • Designed collection of reports and interfaces that make millions of numbers accessible to non-statisticians. Packaged community statistics into a simple visual shape that conveys the personality/DNA of a community at a glance.

User Interface Designer (May 2007 โ€“ October 2008)ร‚ย  Cisco WebEx Burlington, MA

  • Created comprehensive functional and user interface specification documents for complete products. (Specifications completed: To Do, Tagging Component, Calendar)
  • Designed and delivered information architecture and visual layer of each product.
  • Produced wire frames, screen flows, and high fidelity mockups.
  • Gathered feedback from development and design team and maintained specification documents as the projects progress.
  • Provided support, including competitive analysis, to product management in pitching new product ideas.

Associate of Technology (July 2005 โ€“ April 2007)ร‚ย  Sapient Corporation Cambridge, MA

Gevity Project: Part of a global distributed team to build a web portal for over 8,000 small- and medium-sized client businesses with user base of over 100,000 client employees for mid-sized HR company.

  • Gathered requirements from end users and drove communication with clients for design closure.
  • Managed relationships and communication across multidisciplinary teams and with clients.
  • Designed protocol and developed prototype for single sign-on integration with
  • Led Usability Testing sessions with end users.


BS in Computer Science and Engineering June 2005, Massachusetts Institute of Technology

Certificate of Digital Graphic Design from The New England Institute of Arts


CSS, HTML, Perl, Java, SQL, Agile Methodology, Full Lifecycle Experience, Product Management

Software: Photoshop, Fireworks, Balsamiq, OmniGraffle, InDesign, MS Visio